Privacy Policy

 

Privacy Policy

At Prime Animal Feeds LTD, we are committed to protecting your privacy and ensuring the safety of your personal information at all times. This Privacy Policy outlines how we collect, use, and protect your data when you use our website nutriyum.co.uk and services.

We handle your personal data securely and with full transparency, in full accordance with

UK data protection laws. Any information you provide will only be used as outlined in this policy.

We may occasionally update this Privacy Policy. Any changes will be published on this page, so we recommend checking back regularly to stay informed and ensure you are happy with any updates.

 

What Information We Collect

We may collect and process the following types of information:

  • Personal Details: Title, Name, Email address, Billing address, Delivery address, Phone number, and financial data (bank account details and payment details) when placing an order.
  • Pet Information: Your dog’s name, weight, age, activity level, breed, dietary goals, and allergies, which is used to provide tailored product recommendations and portion sizes.
  • Account Data: Login details and subscription preferences.
  • Usage Data: How you interact with our site, including pages visited and preferences selected.

 

How We Use Your Information

We use your information to:

  • Personalise your dog’s raw food plan and recommendations.
  • Process and deliver your orders.
  • Setup and manage subscriptions.
  • Communicate with you about your order(s), account, or customer service enquiries.
  • Send marketing emails (if opted in).
  • Improve our website, services, and customer experience.
  • Provide updates on changes to our T&Cs and policies

 

Sharing Your Information

We do not sell your personal information. We may share it with trusted third parties only for the following purposes:

  • Delivery services to complete your order(s).
  • Payment processors to securely handle transactions eg (PayPal, shopify, Apple Pay ect)
  • Website hosting and technical support providers.

All third parties are contractually obligated to keep your data secure.

 

Cookies

Our website uses cookies to provide a smoother and more personalised shopping experience. These are small data files stored on your device that help remember your preferences and keep items in your basket between visits.

We do not use cookies to collect any personally identifiable information. You can manage or disable cookies at any time through your browser settings, although some website features may not function as expected if cookies are turned off.

 

Your Rights

You have the right to:

  • Access the personal data we hold about you.
  • Request corrections or deletion of your information.
  • Withdraw consent for marketing communications at any time.

To make a request, please contact us at:  sales@primeanimalfeeds.com

 

Data Security

We take appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

 

Changes to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page with the updated date.

 

Data Retention

We retain your data only as long as necessary for the purposes it was collected:

  • Order and subscription data is stored for up to 6 years to comply with tax and legal obligations.
  • Account data is kept until you request deletion or close your account.
  • Pet profiles are kept to deliver a consistent and personalised experience but can be deleted on request.
  • Marketing data is kept unless you opt out of communications.

 

Automated Decision Making

We may use automated tools to suggest products based on the information you provide, such as your dog’s age, activity level, or weight. These recommendations are generated by a computer system following set rules, but they do not make decisions that impact your rights or have any legal effect.

 

Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:

Email: sales@primeanimalfeeds.com

Mobile: 07881750380

 

Lodging a Complaint

If you believe we have mishandled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): Website: www.ico.org.uk